Advertising is “well out of the bath”
Posted on February 24, 2007 by Richard Beddard
Filed Under Investing |
Quote of the day: Actually, it’s another quote from yesterday, when WPP announced its results for 2006. Sir Martin Sorrell on China, and the Olympic effect:
If you look back historically, the Olympics generally generates about another 1% of worldwide advertising growth. 2008 is going to be very different, however, because Beijing goes way beyond a sporting event and really, I think, represents the capstone on Chinese growth and expansion… It’s now our fourth largest business, and by Beijing 2008 I suspect it to be our third largest business after the United States and the United Kingdom.”*
*He expects Spain to be pushed into fourth spot. >> BBC Audio <<
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