As I was going to (buy) St Ives
I wondered whether it would survive
It’s doubly ironic that St Ives (SIV) chooses to feature a direct mail campaign promoting Google Maps in its annual report.
Admittedly it also devotes pages to a giant carrier bag it made to promote Sainsbury’s Finance, brochures for the Brooklands Bentley car, a peelable front cover for Wallpaper* [...]
Eeny, meeny, miny, moe
In practice:
Catch a share near its low
Starting off where I finished last week, clicking through the companies I’ve profiled over the last year to determine which are suitable for the Thrifty 30 portfolio, I’m rejecting Business Post (BPG) again.
Although most of my junk mail and a lot of actually quite useful mail seems to [...]
Business Post mails it
In practice:
Business posts good results
The conundrum at the heart of Business Post’s (BPG) story is inexorably rising sales and range-bound profits.
I think it explains why, judging by the share price, investors have gradually tired of the company, even though it’s an innovator in a fairly solid sector: parcels, and mail.
From its recent annual [...]
